Bill Gates Predicts Demise of Yellow Pages
At the Microsoft Strategic Account Summit, Bill Gates interacted with Microsoft’s Corporate VP and Chief Media Officer, Joanne Bradford in an interview/Q&A session, and he predicted that Yellow Pages usage would drop down to zero within five years!

People use Google because they find what they're looking for fast — whether it is the latest news, local house painter, or closest pizzeria. This is the essence of relevance: Google provides users with the most relevant search results based on their search.

How it works.

Designed for Internet users worldwide, Google's search engine offers web surfers simple, fast, and highly relevant search results for every web-connected computer, including the emerging class of wireless devices such as Palm handheld computers, pagers, and Internet-ready mobile phones. The key benefits of Google's search engine include its ease of use and clean interface, and highly relevant results.

Google is based on a variety of innovative technologies, including sophisticated text matching and its advanced, patent-pending technology called PageRank™, which ensures that the most important results always come up first. This scalable approach to search enables Google to get better as the Internet gets bigger.

• 75% to 82% of consumers use Google to find their local products and services.
• Google placement allows you to get maximum visibility for your budget.
• Google technology matches advertisers’ ads to relevant content in real-time.
• Being on top of Google is the only way to get in front of the customer when they are looking for your products or services online.
• Real-time distribution at massive scale.