What's in it for you?

1. Simplicity
   Web Analytics is easy to use for novice marketers and business owners, while also being of superb use to experienced web analytics professionals.
2. Tracks All Activity
   Web Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
3. Fast Implementation
   At its most basic, the Web Analytics tracking code can be copied into each of your website pages and tracking begins immediately.
4. Flexible Custom Reports
   All the information you need, can be placed in a custom report you can schedule to be emailed automatically to colleagues regularly. The reports are generated with a totally flexible data analysing tools.
5. E-Commerce Tracking
   Trace e-commerce transactions back to specific campaigns and keywords and see where your revenue is really coming from.

How it works.

Web Analytics is a powerful, enterprise analytics solution that can serve complex and high volume websites. Included are capabilities for tracking dozens of custom fields and on-site actions. Any custom field can be used as a segmentation dimension. You now also have new ways to visualize data with multi-dimensional charts. Add your own notes anywhere on a chart and easily export reports in various formats.

Web Analytics also maintains historical data so you can go back to re-segment old data for new insight without any changes to page tags.